About Us

Welcome to AMARU, where high fashion meets the rhythm of hip hop, and the essence of black culture is celebrated with every stitch. Our brand is more than just clothing; it's a statement, a movement, and a celebration of community.

At AMARU, we understand that fashion is a powerful form of self-expression, and we aim to provide a platform for individuals to embrace their unique style influenced by the dynamic fusion of high fashion, hip hop, and black culture. Our designs are a reflection of the rich tapestry of these influences, blending luxury aesthetics with the vibrant energy and authenticity that define hip hop and black culture.

Inspired by the rhythm and poetry of hip hop, our collections resonate with the beats of the streets and the creativity of the urban landscape. Each piece is carefully crafted to tell a story, capturing the spirit of resilience, empowerment, and creativity that defines black culture.

We take pride in our commitment to quality craftsmanship and attention to detail. Every garment is a work of art, created with precision and care to ensure that you not only look good but feel confident and empowered in every outfit. From cutting-edge designs to timeless classics, our curated collections cater to the diverse tastes and preferences of our global community.

At the heart of AMARU is a dedication to inclusivity and representation. We strive to celebrate and amplify the voices of black creators, designers, and artists. Our collaborations with emerging talents from the hip hop and fashion communities are a testament to our commitment to fostering creativity and diversity.

Join us in the celebration of a fashion revolution where high style, hip hop, and black culture converge. Step into the world of AMARU, where every thread tells a story, and every garment is a canvas for self-expression. Welcome to the intersection of luxury, rhythm, and culture – welcome to AMARU.

- Mateo Amaru Spencer

CREATIVE DIRECTOR